Membership Plan Options

ITF Academy is available on a monthly membership (that you can cancel any time) or an annual membership that gives you access to additional 1-on-1 and group coaching.

Choose the option that best suits your needs and sales growth objectives.

TWO - YEAR Access

$2499 Per Year

Your annual membership includes...

  • Access to all 10 sales playbook modules
  • Access to 2 BONUS modules
  • One year access to the online content, tools and resources

Your annual membership also includes:

  • A kick off call with In The Funnel to set you on the right track
  • Monthly group coaching sessions to accelerate your progress
  • Access to a network of like-minded sales professionals like you

Frequently Asked Questions

What is the cost?
A 12-month membership in ITF Academy is $995 which gives you full access to the course material in the sales playbook including the downloadable tools.  Also as an annual member, you will receive 1-on-1 coaching and are also encouraged to join our monthly group coaching sessions to network and learn from other professionals like you.  If you wish to join on a monthly basis, this option is also available for $97/month (cancel anytime). This is more of a 'do-it-yourself' program, which does not include 1-on-1 or group coaching.

Who is In the Funnel?
In the Funnel is a leading B2B sales consultancy that works with small and mid-sized companies to grow their businesses by accelerating sales.  In the Funnel specializes in helping companies in all industries that sustain and grow based on closing complex B2B sales transactions.  If you would like to learn more about our clients and the results we have helped them achieve, visit

Is this program worth the money?
Any ‘sales consultant’ in the industry, no matter their level of quality or ability to deliver results will charge between $300 and $500 per hour for their time.  We are providing access to our ENTIRE program for small fraction of what it would cost to deliver this kind of content 1-0n-1 because our goal is to help companies sell better.  Period.  We are tired of the sales discipline lagging behind other professional careers and this is our way to reach a broader audience with our methodology.

How do I choose between monthly and annual?
If you prefer self-study and want to quickly improve your sales program in a few key areas, maybe the monthly plan is right for you.  The benefit of the annual membership is that not only will you get access to the whole program for a full 12 months, you will also receive 1-on-1 and group coaching with the ITF team and a network of professionals experiencing the same growth challenges you are.

On the annual plan, you have the option to renew your membership for an additional 12 months after the first year.  We are constantly adding lessons, content and new tools (in addition to holding ongoing coaching sessions) so you will receive ongoing value by remaining a member of the community.

What if I need more help on a 1-on-1 basis?
If you like that you see in the online learning platform but want  to take it to the next level with some 1-on-1 help from one of our consultants, good news – members of ITF Academy receive discounted consulting rates from In the Funnel.  Just let us know!