Discover a simple process for turning a name on a list into an opportunity


This 3-hour demand generation workshop will help you dramatically improve sales results by providing a framework and toolkit to:

  • 1

    Develop a compelling value proposition for your business

  • 2

    Understand the structure of a demand Generation call

  • 3

    Learn strategies and tactics to improve prospecting outcomes

  • 4

    Create an engagement process to increase live conversations

  • 5

    Execute an outbound calling strategy

  • 6

    Overcome barriers that stop sales people from picking up the phone


This workshop is for sales people who want to improve their prospecting skills AND sales leaders who want to learn how to develop a demand generation process for their sales teams.


Date - Friday April 27th – 8:00am – 12:00pm

Fee  - $ 499 + HST per attendee

Location - In the Funnel Offices – 1 Richmond Street West, suite 800, Toronto, Ontario, M5H 3W4

Facilitator - Mark Cox – Managing Partner – In the Funnel – Sales Consulting

privacy We value your privacy and would never spam you

Ahmad Tabari

“Mark trained us to develop a solid demand generation strategy by adding more science to a process which typically involves following your gut. The workshop helped me structure sales call as I now have a consistent process to engage leads. I would recommend this workshop even to people who have had sales training as it helps tp recalibrate your process, and to find news opportunities to improve!

Ahmad Tabari Open Access
Garnet B.

It didn’t just improve our team, it transformed our success. I came out of this workshop, feeling 2 inches taller and I saw the difference the very next day as I booked 2 demos within my first 20 calls. What else can you ask for!

Garnet B.
Tanya Mavalvala

“In the Funnel’s Demand Generation workshop offered plenty of insights into best practices regarding communicating your value proposition and the structure of the prospecting call. Mark and his team were very welcoming, and the workshop was treated more like an open discussion (rather than a lecture) which allow the group to learn from others. Definitely worth it.”

Tanya Mavalvala POGO


We're happy to answer any questions or queries you may have via phone or email.
You can reach us at: 1.855.332.7888 or

Our approach includes interactive presentations, group discussions, roles plays and video coaching to teach core concepts.

Each workshop will be capped at 10 attendees to maximize impact of teaching / coaching.

All attendees will get access to our ITF Sales Academy for 30 days post training. This online learning academy contains video summaries of online learning modules for all course materials